Emails + Landing Page / Condé Nast Traveler

Category
Digital
About This Project

 

Email campaign.

3 efforts total (shown are effort 1)

  • Re-vitalized previous years efforts
  • Implemented new CNT’s style
  • Tested 6 different price offers for Effort 1
  • Created more visible call-to-action

 

Landing page.

Goal: Create a simpler and more user-friendly interface.

  • Drastically shortened
  • Pre-populated top of form with donor name + address
  • At gift renewal sections, just the name of previous gift recipients appears. For changes, this section can be opened with a mouse click and updated. After updating and saving, this section closes automatically
  • Similar action for the free gift card. When button for gift card is clicked, this section opens up and card information can be entered